It’s great to start the New Year afresh and well rested. It’s often also a good time to refocus on your priorities for marketing and advertising. One crucial element to consider is making sure you have a clear plan for your commercial photography needs. This not only means you get a range of different images for different purposes from your shoots – whether in the studio or on location – but also means it’s much more cost effective.
Here are a few factors to consider when identifying your photography requirements throughout the year:
Seasonal photography – most businesses will experience seasonal peaks and troughs, particularly if they sell a product range that changes throughout the year, such as fashion, luxury goods or technology.
Social media posts and blogs – all marketeers need a great bank of images for social media and blogs to avoid using the same old pics over and over. Consider any planned offers, events or specific audience communication that’s key to your digital strategy.
Events – large-format images are often needed if you attend a big exhibition or run workshops and want high-impact branding for your space.
Campaigns – you will need strong brand images for any marketing campaigns to use consistently across different channels - whether it’s national advertising, targeted emails, direct mail, or bespoke envelopes.
Special days – to maximise profit and awareness at certain times of year, make sure you consider national or global days, charity days, public holidays, and important times of the year when spending increases, such as around the summer holidays or Christmas.
Headshots – profile pictures are a brilliant way to reinforce your brand personality through your people. This is important whether you sell tangible products or offer a specific service. A stylish professional image of your team can go a long way towards communicating your brand.
New product launches – if you plan to release a new product or service during the year, you’ll need a combination of straight forward product shots, images showing the product in action, aspirational lifestyle images, your team working and maybe more conceptual images that support the messaging behind a new service offering.
Website – stunning photography is so important for your website. A regular bank of fresh images, whether for an existing, new or refreshed website, can quickly tell your brand story and engage the user.
Project portfolio – an updated project portfolio is a great way to showcase your talents and keep potential clients informed about your latest projects.
A good photographer will work closely with you to identify your commercial photography needs. They should help you consider all the possible uses for each image and give you a good indication of the lead-time for the shoot and any editing required. It’s important to have a clear brief and your photographer should work with you to specify your exact needs and help you maximise your photography investment.
If you’d like to find out more please get in touch at firstname.lastname@example.org or call for a chat on 07976 320217