When your business is creating experiences or providing a service it can be hard to know how to use photography to sell your ‘product’.
The key is to sell the experience. By using well thought out lifestyle shots you can create a sense of what it feels like to interact with your business or to use the services you offer as well as communicating key messages without words.
We were recently approached by a hotel group in Sussex to promote their weekend packages; Cycling in Style, Muddy Paws & Family Fun. By using lifestyle shots at the hotel we were able to give potential clients a feel of the wonderful experience they would have when they stayed there. These images have been used on their website and marketing materials and reinforce their family and dog friendly policies at the hotels.